Have you recently had major product launches or initiatives that fell short of your expectations in terms of market response? Do all of your sales territories operate in pretty much the same fashion? Is that a good thing? Are you leaving money on the table by under selling and over sampling titles? Do you have short-term sales needs that demand immediate and professional attention? Are your reps armed with the best leads before your product launches or do they do most of the lead development after the fact? What’s that costing you? Do you have high cost reps doing low value data mining? From a sales process standpoint what are the 3 things you are trying to do differently that you didn’t do 3 years ago? What will you be doing differently 3 years from now?